I was doing some market research last night about the average costs of weddings in Jacksonville.  More specifically, wedding photographers in Jacksonville.  The thought suddenly occured to me:  What bride wants their wedding to be “average”?

This is a very special day that can’t be recreated.  If you don’t like your family portraits from Wal-mart, you can try again at Olan Mills (not that I consider Olan Mills particularly good). But if you end up with average or mediocre wedding photos, that’s it, you’re stuck.

When it comes to choosing your wedding vendors, don’t get stuck on “average cost of a wedding photographer”.  Instead, think of it as “the cost of an average wedding photographer” and think “Do I really want an average wedding photographer?  Or do I want a great one?”