PPA-Certified Jacksonville wedding photographers. BBB-Rated A+. WeddingWire 5-Star. 100% Guaranteed Quality. 2013 Top-5 Jacksonville Photographer. Consistently praised as one of Jacksonville's best wedding photographers. Over thirty years experience behind the camera. My name is Cliff Addy and I am a wedding photographer in Jacksonville, Florida. There are many wedding photographers in Jacksonville and I'm pleased that you are considering me to be your wedding photographer. Wedding photography in Jacksonville can be a tricky proposition, with our variable weather. But amongst the wedding photographers in Jacksonville, our experience has led us to be one of the best wedding photographers in Jacksonville. We have shot weddings in a wide variety of locations in Jacksonville and Northeast Florida, including weddings at the Ritz Carlton, the University Club, Club Continental, Deerwood Country Club, Eagle Harbor, Marriott Downtown, and many others. We also serve St Augustine, Brunswick, Folkston, Amelia Island, Fernandina Beach, Ponte Vedra Beach, and other other areas in Northeast Florida and Southeast Georgia. Choosing a wedding photographer is a very important decision for your wedding and we encourage you to look at many wedding photographers in Jacksonville. I think you'll find that you'll agree with the brides on WeddingWire, who voted us as one of the best wedding photographers in Jacksonville!


What's a CPP?

Cliff holds the title of Certified Professional Photographer or CPP. Less than 1% of photographers have achieved CPP status.

Concerned about the influx of low-quality photographers entering the market and calling themselves "professional photographers", the Professional Photographers of America (PPA) worked with the Institute for Credentialing Excellence (ICE) to create a certification program for professional photography. The ICE is a leading developer of standards for both certification and certificate programs and it is both a provider of and a clearing house for information on trends in certification, test development and delivery, assessment-based certificate programs, and other information relevant to the credentialing community. The result of this collaboration was the Professional Photographer Certification Commission (PPCC). While the PPA and PPCC continue to work together on continued refinement of the CPP program, the PPCC is an independent organization.

To attain certification, a photographer must pass a rigorous written technical exam to show knowledge of photographic theory and techniques in a variety of fields. Also, the photographer is required to submit a portfolio of recent work that must be approved by a panel of experienced photographic judges to prove the ability to apply those theories and techniques in creation of real consumer products.

The certification of specialized skill-sets affirms a knowledge and experience base for practitioners in a particular field, their employers, and the public at large. Certification represents a declaration of a particular individual's professional competence. In some professions certification is a requirement for employment or practice. Doctors, mechanics, accountants, professional secretaries, surveyors and many others are all required to go through a certification process of some kind.

intro  •  coverage  •  engagement sessions  •  albums  •  images on disc  •  reception cards  •  your investment

Wedding Photography

Ranked in the top 5% of all
local wedding vendors!
I love photographing weddings. Despite the intense pressure, tight schedules, high emotions, and inevitable problems, this is an extremely exciting and happy day that I get to be part of. I also get to hang out in really fancy places like the Ritz Carlton and University Club*

Features and Options

See the individual links above for more details ...

All day coverage
We're there for your entire day, from the first moments of getting ready until the limo pulls out of the driveway.
Multiple photographers
At least two photographers allows multiple angles and even coverage of simultaneous events such as both bride and groom preparation.
Engagement sessions
A special on-location photo shoot to help you announce your big news.
Online proofing
View your proofs in an online photo gallery. Online ordering including the ability to choose coloring style and cropping.
Photo DVDs
Archive-quality DVD containing all your wedding photos in full-resolution and highest quality.
Reception cards
Small photo keepsakes for your guests that also tell them how to access your online proofbook.
Wedding albums
Gorgeous coffeetable-style books showcasing your day.
* The University Club has the best reception food I've ever eaten!


intro  •  coverage  •  engagement sessions  •  albums  •  images on disc  •  reception cards  •  your investment

Wedding Coverage

Our approach to photographing a wedding is to create a documentary of your wedding day. Our day starts when you begin getting ready. Whether at your home, a hotel suite, or a bride's room at the church, when that first curler goes in we start shooting. Typically we work without flash and try to be as unobtrusive as possible. We don't stage shots, we don't herd your bridesmaids into cheesy poses, we just shoot what's going on.

This approach continues to the wedding and reception. We don't have a set list of shots, although we know what typically happens and capture those moments. But we're on the lookout for those special moments that are unique to your wedding, things that you probably don't even know are happening. Capturing those moments and preserving them for you is a major goal for us.

I work with my daughter Samantha. Not only does this give you multiple angles of the same moments in your wedding, but you also get different views. We shoot with different equipment and styles. I shoot with two cameras, one with a telephoto zoom and another with an extreme wide-angle lens, while Samantha shoots with a mid-wide zoom. Sam tends to concentrate on scene-setting atmospheric shots and small details, while I'm looking for emotion. The two styles combined help give a complete "picture" of one of the most special days of your life.


intro  •  coverage  •  engagement sessions  •  albums  •  images on disc  •  reception cards  •  your investment

Wedding Albums

The wedding albums we do are very different from "traditional" wedding albums. I'm sure you've seen them: Several inches thick, usually white vinyl or leather, and a frilly lace edge. The pages have pages with standard sized slots for various photos, with normal photo prints slid into them.

We don't do those.

Our wedding albums are more like fine-art collection books, like you'd see in a bookstore. Featuring heavy, rigid photo covers and a printed dust jacket. The pages are digitally composited and printed on heavy-gauge laminated paper by a professional bookbinder's press, then protectively coated. And the whole thing is wrapped up in a rigid protective slip-case.

Please note that these are NOT inkjet prints glued to cardboard pages, like many others are selling.

It's so hard to describe our albums, they really have to be seen and held to understand the quality. But the best we can do right now is pictures, so here are some shots of one of our albums. Click on any image to see a larger version.

Full photo cover

Matching dust jacket

Heavy-duty slip case

Save 75-85% on additional copies!


intro  •  coverage  •  engagement sessions  •  albums  •  images on disc  •  reception cards  •  your investment

Reception Cards

Give your guests a little momento to take home. Which also has all the details on how to access your online proofbook so they can see it all again. Our reception cards feature a shot from your engagement session or other favorite photo, along with the website address and access credentials they'll need to view your wedding photos. (they also cut down on all those "how do I see your photos?" emails and phone calls)



intro  •  coverage  •  engagement sessions  •  albums  •  images on disc  •  reception cards  •  your investment

Your investment

Wedding photography collections (including two photographers) start at less than $995!

Having trouble affording high-quality wedding photography? We also offer interest-free financing* for a full year after your wedding!

For years, I used this page to poke gentle fun at photographers who insisted on using the word "investment" instead of "prices". However, over time, I've actually come to agree with them. It's very important to realize that your wedding photography is a substantial investment that pays a huge dividend. Not a monetary dividend, but a dividend of satisfaction, memories, and heirlooms for yourself and your children. So, to all those photographers I irritated over the years, I sincerely apologize.

Out of everything you'll be getting for your wedding day, the only things of truly lasting value are the wedding rings and the photos. The rings are a lasting symbol of the vows you've sworn to one another. The photographs that will adorn your walls and the wedding album that you'll show your children are the lasting impressions and memories of one of the best days of your lives together (but hopefully not the best).

That's why you really should look at wedding photography as more than just another accessory for the day, ranking right down there with the color-coordinated napkin rings and even that (admittedly amazing) chocolate fountain. You only have one chance to get this right and a mistake will haunt you forever. I know, I'm a living example (more on this another day). Spotty silverware, not-quite-right-colored shoes, a slightly off-center cake, all those things will become lost memories or amusing anecdotes. And even wedding rings are easily upgraded to nicer ones as your income grows. On the other hand, off-color, poorly-composed, and just plain boring wedding photos become a constant reminder of false economy or simply disappear into a box in the attic (again, I know of what I speak).

For another perspective on the matter, check out "Why Does Good Wedding Photography Cost What It Does?" from Primavera Studios, which does an excellent job of laying out the true cost and value of wedding photography.

In the past, we've posted our price list here on the website. But over time I've found that couples who first become informed on the value of wedding photography have a better grasp on a realistic photography budget. They've come to understand that super-cheap photographers are super-cheap for a reason. So, before requesting the price list, I ask you think about not only the price of the wedding photography, but also the value of good wedding photos.

Oh, by the way, a general rule of thumb is that your photography budget should be around 10-15% of your total budget. That gives you a realistic estimate of what you should expect to invest. But keep in mind that a budget wedding should actually consider investing a higher percentage towards a talented photographer who knows how to make great, romantic, and memorable images in everyday surroundings.


*not available on budget collections


intro  •  coverage  •  engagement sessions  •  albums  •  images on disc  •  reception cards  •  your investment

Photo DVDs

Your favorite photographs can be put a special DVD, completely processed, color-balanced, and enhanced to bring them up to the level of the images you see on our website. You're free to share them with friends and family and make your own personal prints up to 8x10!

Please note that these DVDs are data discs for use in a computer, not a playable disc for your DVD player. Limited set of images as chosen by client, minimum total investment required.


intro  •  coverage  •  engagement sessions  •  albums  •  images on disc  •  reception cards  •  your investment

Engagement sessions

Celebrate the moment with a personal photo shoot! The vast majority of couples opt for the beach, but we'll go anywhere (within reason, of course). Use the photos for save-the-date cards/magnets, newspaper announcements, and just plain beautiful memories.


Intro  •  Coverage  •  Engagement Sessions  •  Albums  •  Archive DVDs  •  Reception Cards  •  Pricing

Digital Delight!

A special all-digital photography package for the couple on a budget. Features our standard all-day wedding coverage plus a data DVD of all photos from the day with full rights for your own personal use.

Wedding dates     Price
Aug 2012     $595
Sep 2012     $695
Oct-Dec 2012     $795
Any 2013 date     $895

Subject to availability and approval. Pricing and dates may be changed without notice. May not be combined with other offers or packages. Additional travel charges may apply for weddings outside Jacksonville.


Some of the very nice things our couples and their friends and family have to say about us!

I can't thank you enough for all you did -- such a joy to work with you.
Just wanted to say thank you for the terrific work on my daughter's wedding. The pictures are wonderful and I feel my money was well spent. Say hello to Samantha, she's great.
We couldn't be happier! You are our life long photographer for everything! Thanks again, the album is especially great :)
-- Stephanie
Cliff, we just saw the pictures that you posted... THANK YOU SO MUCH!!!! We feel so blessed that you and Samantha were the ones taking our photos. You truly captured everything we were wanting. I could never say enough good about the two of you.
We are so excited. [The wedding album] looks excellent!! We love so many things about it and especially love the artistic touches. You did a fabulous job and we couldn't be happier with our initial decision to use you as our photographer.
Thank you so much for such a great job on our wedding. You made me feel so comfortable. And the pictures are AWESOME!!!
Cliff, thank you so much for doing such an amazing job. Honestly, I was a little (ok, a lot) hesitant about having a strange man in the room while I was getting dressed. A stranger, that is, not that you're strange :) But you made me feel so comfortable and you fit in so well that it was no time at all that I felt completely fine with you around. And the pictures, especially of me getting my dress tied up, are just heart-breakingly beautiful. I'm so glad we picked you to be our photographer! And we'll give you a call when our first baby arrives!
The [pictures] we've seen look amazing! I can't wait to see the rest! Thanks for everything!!!! -- Erin C.
Hey Mr Addy, I just wanted to tell you that I think you're awesome! I was at Cynthia's wedding last month and the pix are great. My fave is the one where all you see is her hand draped over Jason's back, it looks like a magazine cover! Oh, and I thought you were really great working with the kids when we were doing pix in the church, it was so funny the way you kept calling the ringbearer "dude" and asking him to help you out. He was kind of wild and you had him totally under control!
... best day of my life, thanks for capturing it all so perfectly!!!
The pictures are absolutely gorgeous.
[The DVDs] are great, Cliff. The case is great and the pictures on the face of the DVDs are super cute. All of the pictures came out great and Brian and I laughed at a bunch that didn't make it on to the website (for obvious reasons). Love it!
It's hard to believe, but I cried even harder looking at the sneak-peek than I did at the wedding. I can't believe how beautiful they are!
They are beautiful! Some of them took my breath away ... I would just like to thank you and Samantha and kudos on a job well done. We had a wonderful wedding and now have wonderful pictures to remember it by.
Cliff, I just finished looking over the proof book. I'm so happy, they're beautiful.
Here are some of the responses we got from our friends/family that viewed your pictures:
  • I absolutely love it. It's wonderful! :)
  • Erin, the pictures look beatiful! The photographer did a great job! Those are so beautiful! I really like the ones where you are sitting on his lap. And the sunset was amazing!!!!! I got a little tear in my eye
  • Very nice. I like the close up of you with the initials in the sand.

I've been to a lot of weddings over the years. I've never seen a photographer work so long and so hard.
... got [my dvd set] yesterday when I got home.... It is stunning! I haven't had a chance to browse through the pictures but, I love how it is put together! This morning I took it out of the box just to look at the labels... it makes me SMILE!!!
Cliff, I don't even know where to begin. You and Sam did such an amazing job capturing the most magical day of our lives. The day went by so quickly and thanks to you we are able to look back and remember every perfect moment. Thanks for everything, we cannot wait to get our album!!
I wanted to let you know that as much as I was a pain in the butt I think you were absolutely amazing. I will definitely be recommending you to any of my friends that are in the market for a wedding photographer or any other pictures for that matter ... I would like to officially apologize for being silly and giving you two a hard time. You were professional and thorough.

Thank you!

Thank you, thank you, thank you! We love our wedding book, you made us look like celebrities! And thank you for leaving out you-know-who ... :)
Sir, I'm pretty ticked off right now. I got married about three weeks before Laura and my photographer wasn't anywhere near as good as you and your daughter. Quite frankly, Laura's pictures are beautiful and mine suck! Where the *!@%^!# were you when I was researching photographers! :)
I thoroughly respect your professionalism ... truly, your character and integrity has shined bright. ... I must state that I will suggest and recommend you to anyone that I hear is in need of your services. Thanks! KH

Contact us

US Mail:   POB 1295
Callahan, FL 32011

  (904) 371-4470

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If you're looking for your portrait proofs, wedding album designs, or event photos, this is the spot! You'll be able to purchase prints directly on this site for delivery straight to you. Custom fine-art wedding albums are ordered directly.

The following items are currently online. Remember, if the bride or portrait customer has asked me to password-protect the area, you'll need to get that password from them.

Frequently Asked Questions

Are the photos on this site taken by you?
Yes, every single photo on this website and every single photo I'll show you in our meetings are original images by us.

Why do we get this question? Because it's become quite common for beginner photographers to steal images off professional photographer web sites and present them as their own work. This is because they have no photos of their own to show or their own work is of such poor quality that they know they would never be hired by showing it.

Do you have backup equipment?
Yes, we have at least two of everything.

Do you have insurance?
Yes, we have both General Liability insurance and Indemnity (Errors & Omissions) insurance.

My church wants to use one of my wedding photos in their literature. Is that OK?
Since that's a "public" use, it's not coverered under your usage licencse. They have to contact me for written permission. As a general rule, there wouldn't be any fee, we just need to get it in writing.

How many formal portraits do you shoot?
That depends on you, what you want and how long you want to set aside for it. Some couples want very few or even no formal portraits at all. Others want dozens. The time required will depend on whether the formals are indoors or outdoors and the size of the groups. A rough rule of thumb would be one minute per person in each groups, e.g. for a group of five allow five minutes. In my experience, the formal group photos are the least desirable and valued photos of the day.

Do I get the original files for my photos?
No, because the actual "original" files wouldn't do you any good. Those are specialized camera data files that your computer probably can't read without specialized software. Also, those images straight out of the camera generally don't look at that good, they need some basic color balancing just to look right.

Instead, your DVD contains standard JPEG (that have been roughly color-balanced) files that any computer and software can read. Your photo lab will also be able to easily read them.

What quality level are the .jpg files?
Your image DVD files are saved at level 10, the highest useful quality.

The quality level (or compression level) of a file can be measured in different ways. One way is a scale of one through twelve, where "level one" is extremely compressed (and looks really bad) and "level twelve" is not compressed at all. Anything below four looks bad. Four and five are OK for casual images like Facebook postings, while six and seven are pretty good quality. Eight through ten are considered very high quality. Eleven and twelve greatly increase the size of the file with no quality improvement that the human eye can see, only a computer performing a bit-by-bit mathematical analysis can see any image issues.

I only need a few hours of coverage. Can I get a lower price?
Unfortunately, I can't offer a lower price for a short day. Whether your wedding lasts two hours or ten hours, you're effectively taking my entire day. There are only 52 Saturdays in a year and I need to make a certain amount of income each weekend to survive. There's virtually no chance I would be able to book a second short wedding that day.